![]() It was just a great time in most people’s lives.” Her work with the Karen Millen is meant to be a one-off collection. In a press statement, Christensen said, “I started working in the fashion business in the ’90s, when there was a lot of big hair, fake eyelashes and super cool music. ![]() All six helped define ’90s style, which is seeing a resurgence today. Helena Christensen and Naomi Campbell were part of the original group of supermodels that achieved longstanding icon status in the 1980s, along with Linda Evangelista, Cindy Crawford, Christy Turlington and Claudia Schiffer. Celebrating the era in the utmost style, THE ICONS offers a forward-thinking take on nostalgia.” Her iconic style speaks perfectly to the Karen Millen heritage.”Ī spokesperson for the brand explained why the 53-year-old supermodel was the perfect choice for the campaign in an Instagram caption, writing, “Embodying the decade’s daring silhouettes, beauty, confidence and influence, has left an untouchable legacy synonymous with ’90s fashion, one which constantly reappears and remains relevant today. In a statement, Jane Eskriett, managing director at Karen Millen, said, “When it comes to fashion icons, Helena is at the top of the list. “People are drawn not only to that nostalgic look, but also to the models who defined that style,” she said.įor the brand’s “Icons” capsule collection, released this week, U.K.-based womenswear brand Karen Millen chose to team with supermodel Helena Christensen. In addition, she said, the rise of vintage fashion has made looks from those eras a lot more accessible. “Images from that era, from the subculture street style to the mainstream fashion, are making a resurgence because they act as a guide for those who want a little taste of what that era was about.” “After spending two years at home and being more reserved, that rebellious spirit has an allure,” she said. This may be why featuring them in campaigns is such an easy marketing decision for brands: They are well-recognized as icons across markets beyond fashion.Īhmed said the resurgence of models from the ’90s and ’00s is a sign of a wider shift, as those decades were all about pushing cultural boundaries. Naomi Campbell has 12.3 million followers on Instagram, while Adut Akech has 1.7 million. For example, Amber Valletta is an ambassador for FIT. The reach of the ’90s models typically exceeds that of younger fashion models, as they’ve had years to tackle projects in other industries. Legendary models including Kate Moss, Naomi Campbell, Shalom Harlow, Karen Elson and Amber Valletta strutted alongside the newer models like Adut Akech, Imaan Hammam and Gigi Hadid. ![]() ![]() The culmination point of brands leveraging supermodel icons in their marketing was the Fendace (Fendi and Versace) show in September 2021. According to the Skims press release, owner Kim Kardashian selected all four household names to star in the campaign, with an aim of “showcasing the models’ strength, energy and everlasting allure with imagery reflecting the group’s enduring legacies.” The models came together for the first time since being Victoria’s Secret Angels at different points in the brand’s history. The Skims’ Fits Everybody collection campaign features Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel.
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